Thai actor Bright Vachirawit, on October 7, 2023, garnered attention while representing Burberry as their brand ambassador at the Seongsu Rose Pop-up store in Seoul, South Korea. His presence at the event was to endorse Burberry’s latest initiative, the „Burberry Streets“ Street Campaign project.
Burberry has launched its Streets Project worldwide, with its next destination being Seoul, South Korea. The brand has started the campaign to promote Daniel Lee’s collection for Fall 2023.
The Seongsu Rose pop-up store is the designated temporary space set up where the brand will introduce its cultural heritage to the locals. The brand has also set up a few temporary pop-ups and restaurant pop-ups to blend with the local culture.
„Such a sweetheart“: Fans go gaga as Bright requests attendees to calm down at the pop-up
As Bright arrived at the Seongsu Rose Pop-Up store on Burberry Streets, he was welcomed by a huge crowd of eagerly awaiting fans. The moment they saw the Thai actor, they couldn’t contain their excitement and began screaming at the top of their voices, showcasing the influence he holds.
Dressed in an all-yellow ensemble, the F4 Thailand: Boys Over Flower actor wore Burberry’s two-way zip closure, drawcord collar, padded Leather Jacket, complementing his look with an exposed forehead hairstyle.
Fans at the aforementioned event couldn’t keep calm and continued to scream his name, prompting Bright to gesture for them to calm down, a moment that went viral on social media.
Many also started trending „Burberry Bright in Seoul“ as to showcase how the actor lit up the event with his presence.
Moreover, the F4 Thailand: Boys Over Flower actor was also spotted interacting with many personalities at the Seongsu pop-up store.
Many loved how Daniel Lee expressed his desire to come to Thailand with the actor, to which the latter instantly agreed. Fans found it amusing and couldn’t stop talking about it.
Moreover, the British luxury fashion house Burberry started its Street project from London, introducing a series of installations and pop-ups that celebrate the brand’s culture with the blend of new innovations. Norman’s food truck was also spotted at the aforementioned London event as the brand took over Norman’s Cafe.
The Burberry Streets project will run across South Korea from October 7 to November 5, 2023.
In September, Bright made an appearance at the Burberry SS24 Collection showcase at Highbury Fields as part of London Fashion Week.